Strategy for Micro, Small and Medium Enterprises (UMKM) in Processing Salted Fish as Souvenirs in Meulaboh City
Keywords:
Strategy, UMKM, Proceessing, Salted Fish, SouvenirsAbstract
Background Salted fish processing business is one of the main livelihoods of the people in West Aceh Regency, especially in Meulaboh City. Based on data from the Aceh Cooperatives and SMEs Service, there are 5,332 MSME actors in West Aceh Regency, with one of the fairly developed business sectors being salted fish processing. However, the development of UMKM strategies in this sector still needs to be improved in order to compete and develop more optimally.
Methods This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The informants in this study were five UMKM actors in salted fish processing in Meulaboh City. Data analysis was carried out using qualitative data analysis techniques.
Results The results of the study indicate that the strategy of MSMEs in processing salted fish as souvenirs in Meulaboh City is still not optimal. In terms of processing technology, MSMEs still rely on human labor without the use of modern technology. However, in marketing strategies, MSMEs have utilized social media such as Facebook and Instagram, although their use has not been maximized. The innovation strategies implemented include the use of special drying equipment based on the natural convection system and packaging salted fish in plastic containers tied with rubber or plastic ropes to prevent contamination by dust and flies. Meanwhile, in the operational strategy, MSMEs strive to maintain product cleanliness and quality by choosing fresh fish as the main raw material.
Conclusions Thus, although there are several digital innovation and marketing efforts, the strategy of salted fish processing MSMEs in Meulaboh City needs to be improved, especially in the application of processing technology and development of marketing strategies in order to increase competitiveness and business sustainability.
References
Silitonga. Saor. (2022). Business Capital and Entrepreneurial Characteristics as Factors Affecting the Success of Small Micro and Medium Enterprises (MSMEs) Moderated by Business Length. Movere Journal,4 (2), 14-25. https://doi.org/10.53654/mv.v4i2.257
Akbardiansyah, A., Fuadi, A., Insani, S. A., & ... (2023). Increasing the Capacity and Quality of Salted Fish Product Processing Based on Quality Control at Umkm Langkak Village, District .... Martabe: Journal .... http://jurnal.um-tapsel.ac.id/index.php/martabe/article/view/8999
Amir, M., Minha, A., & Yulius, Y. (2019). Analysis of Added Value and Profits of Processing Fresh Fast Fish into Salted Fast Fish (Case Study of the Salted Fast Fish Industry in Ulak Kemang Village, Pampangan District). Agripita Journal, 3(1).
Arikunto, S. (2011). Research Procedure: a practical approach. Rineka Cipta.
Asyura, Mastura, & Junaidi. (2022). Salted fish business and its impact on the welfare of the people of Sungai Pauh West Langsa. Journal of Islamic Investment,6 (2), 160-172. https://doi.org/10.32505/jii.v6i2.3349
Hadi, K., Hasanuddin, I., Husni, Pamungkas, I., Fitriadi, & Irawan, H. T. (2020). Production Facility Layout Re-planning (Case Study: Stefen Aluy-Meulaboh Salted Fish Processing SME). Journal of Optimization,6 (2). https://doi.org/https://doi.org/10.35308/jopt.v6i2.2569
Soponyono, E., & Maryanto, M. (2021). (2021). Development of digital MSMEs during the covid-19 pandemic. In (Vol. 2, No. 1, pp. 30-39). Proceedings of the National Seminar on Research and Community Service.
Hastiningsih, W. T., Sari, A. A., Junaedi, J., & Prastowo, I. (2021). Assistance in Re-Branding Umkm Guitar as a Form of Marketing Performance Improvement. RESWARA: Journal of Community Service,2 (1), 131-139. https://doi.org/10.46576/rjpkm.v2i1.939
Knight, G. (2000). Entrepreneurship and marketing strategy: The SME under globalization. Journal of International Marketing,8 (2), 12-32. https://doi.org/10.1509/jimk.8.2.12.19620
Marzuki, I., & Ramdaniah, F. (2019). Marketing Strategy of Groceries Traders in Improving Economic Levels from an Islamic Economic Perspective. IQTISHADIA Journal of Islamic Economics & Banking,6 (1), 54-64. https://doi.org/10.19105/iqtishadia.v6i1.2139
Mashuri, M. (2019). Analysis of MSME Marketing Strategies in Era 4.0. IQTISHADUNA: Scientific Journal of Our Economy,8 (2), 215-224. https://doi.org/10.46367/iqtishaduna.v8i2.175
Rudjito. (2003). MSME Development Strategy based on Business Synergy in a Paper presented at the Seminar on the Role of Banking in Obtaining National Resilience. In Lemhanas.
Sedyastuti, K. (2018). Analysis of MSME empowerment and increasing competitiveness in the global market arena. INOBIS: Indonesian Journal of Business Innovation and Management, 2 (1), 117-127.
Sugiyono, D. (2017). Quantitative, qualitative, and R&D research methods. bandung: Alfabeta. Procrastination and Task Avoidance: Theory, Research and Treatment.
Wibowo, D. H., & Zainul Arifin, S. (2019). Analysis of marketing strategies to improve the competitiveness of MSMEs (Study on Batik Diajeng Solo). Journal of Business Administration (JAB), 29(1).
Woodside, A. G., & Wilson, E. J. (2003). Case study research methods for theory building. Journal of Business and Industrial Marketing,18 (6-7), 493-508. https://doi.org/10.1108/08858620310492374
Yuliaty, T., Shafira, C. S., & Akbar, M. R. (2020). MSME Strategies in Facing Global Business Competition. Mbia,19 (3), 293-308. https://doi.org/10.33557/mbia.v19i3.1167
